“Hatariy” originates from the Quechua language, meaning “to get up” (intransitive verb) or “to awaken” (transitive verb). Hatariy® aims to inspire consumers to enjoy an exceptional cup of coffee while experiencing a sense of awakening akin to the refreshing mornings in the high Andes. Through our premium single-origin Colombian coffee, we seek to evoke the vibrant energy and serenity that comes with starting your day in harmony with nature.

“Our mission is to offer products with designation of origin, with a special focus on Colombian coffee. We are committed to highlighting the quality and authenticity of these products, providing our customers with unique experiences. Through our work, we promote the cultural richness and unmatched flavour of our products, while contributing to the sustainable development of coffee communities in Colombia.”

“Our vision is to become recognized global leaders in promoting and marketing products with designation of origin, especially in Colombian coffee. We aim to establish strong partnerships with local producers and create growth opportunities for coffee communities. Ultimately, we aspire to become a symbol of quality and authenticity in the industry, inspiring others to value and preserve the natural and cultural riches of our country.”